The acquisition of the entire RTFKT team and product line is a testament to the quality of the brand that they have built.īy owning a Clone X NFT, holders gain access to the RTKFT ecosystem with a focus on metaverse products such as digital wearables□, exclusive airdrops, and access to real-world events as well as opportunities to purchase early releases from new collections. The success and popularity of Clones attracted the attention of sportswear giant, Nike, who announced their acquisition of RTFKT Studios in late 2021. These 3D avatars create the foundation for an entire ecosystem that goes beyond clothing. The RTFKT team approached Takashi Murakami, one of the most influential Japanese□□ contemporary artists□ in the world, to create, design and build out the artwork for the collection. The Clone X NFT collection was launched with a pre-sale of 10,000 NFTs on Novemfor existing RTFKT NFT holders, and a public launch of the remaining 10,000 two days later at an initial mint price of 3 ETH (which was approximately just under USD$12,300 at that time) and was later standardized down to 2 ETH (roughly USD$8,500).Īt the time of writing, Clone X has achieved USD$826 million in sales volume. To complete its metaverse credentials, RTFKT launched their own 3D avatars, branded as Clone X. Together they formed RTFKT Studios as a leading creative web3 brand, creating virtual sneakers□ and virtual NFT fashion pieces for metaverses such as Decentraland, and live events where physical sneakers could be obtained with their NFTs. The three co-founders are Benoit Pegotto, Steven Vasilev and Chris Le. □ CLONE X HISTORY & THE RTFKT TEAM BEHIND THE COLLECTION □ĭuring the start of the Covid pandemic in early 2020, RTFTK was founded by a trio of people with experience in tech and entertainment. As with other collections, NFTs with rarer traits are deemed more valuable. Together, these randomized traits determine the appearance of each Clone X NFT. These variables include a huge variety of hairstyles, accessories, and clothes available that allows collectors to find the Clones which best represents them. The collection also has over 300 unique 3D traits and 13 trait categories. Within the Clone X NFT collection of 20,000 avatars, there are a total of 8 DNA types made up of human (with a 50% rarity), robots (30%), angels (8.75%), demons (8.75%), reptiles (1.25%), undead (0.6%), Murakamis(0.5%) and aliens (0.15%). The collection is native to the Ethereum blockchain. □The Clone X NFT collection is a profile picture (PFP) project featuring 20,000 generative 3D avatar NFTs known as Clones. Here is our brief guide to get you on a clearer path to understanding. □ In this article, we’ll take a closer look at the Clone X NFT collection, and provide information on what it is and how it works. In previous blog articles, we’ve covered the basics around cryptocurrency, a broad view of NFTs, and how to generate your own NFT collection. (23 April 2022)Ĭomments, questions or feedback? Email us at. Updated to include a statement from Nike. In a statement on the Cyryptokick launch, a Nike representative said, “Nike is focused on potential ways to use blockchain technology to serve our consumers in the athletic footwear, apparel and equipment space. The Mnlth is just the start to a future of serving athletes in this space.” StockX later responded, saying Nike showed a “fundamental misunderstanding” of NFTs. it filed a lawsuit against sneaker resale company StockX, alleging that its NFTs - which portray digital Nikes - were trademark infringement. The brand has previously filed seven metaverse-related trademark applications, indicating an intent to make and sell virtual branded sneakers and apparel. This Cryptokicks launch could be the first of many digital launches from Nike.
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