![]() You want to collect information about how people are using your website, and understand how to market effectively to both existing and potential customers. It’s these cookies that are at the centre of an on-going debate.Ĭookies are a pretty important issue. Let’s call these cookies rather “naughtier” and, in some cases, beyond indecent. These kinds of cookies and others build up knowledge about you without your knowledge and sell it to the highest bidder. Others track users across the internet, allowing advertising to be tailored to them. Some are essential for running a website efficiently - let’s call these ‘good’ cookies. It’s not quite as simple as that, of course, and cookies come in many shapes and sizes. In even simpler terms, cookies help to track users and visits to a website. Your computer stores the cookie in a file located inside your web browser, and it’s returned by the browser every time it subsequently accesses the same server - that is, the cookie is used to identify the user, or track their access to the server. But what actually are they?Ī computer cookie (also known as an HTTP cookie, a web cookie, an internet cookie and a browser cookie) is a packet of data, which is sent by an internet server to a browser. Okay, so cookies are probably an issue for you as a website owner. That potentially leaves many website owners open to massive fines and yet the industry continues to bury its head in the sand on the issue.Ĭookies, as a technology, are on the way out but it will still be some time before they are gone altogether. But guess what? A large number of these banners are not in compliance with legislation. If you’re doing that, it definitely applies.Īlmost every time you visit a website, you’re faced with the misery of cookie consent banner. And that’s before we even broach the issue of adverts and digital advertising. Do you have social buttons on your site? It applies. Have you embedded a YouTube video into a blog post at some point? It applies. So you need to understand what cookies you’re using, how you’re using them, and why, to ensure you don’t end up facing a GDPR-fine, or a privacy-related PR disaster.ĭon’t think this applies to you? Do you use Google Analytics, or similar? If so, it applies. Like or not, you can’t just do that willy-nilly anymore. If you’re an organisation doing any sort of marketing, you’re almost certainly putting cookies on people’s computers and devices. Whatever route you take, you need to understand what risks you are exposing your organisation to and how to eliminate or at least reduce them without destroying your marketing potential. ![]() Our particular favourite tool is CookiePro.An easier, but probably less compliant route, is to make use of available cookie tools.The best way to comply, without destroying your analytics data and massively restricting the advertising options open to you, would be to take a bespoke and progressive approach to gaining consent.A cookie banner on your site is not enough.Most UK brands are failing to comply with cookie laws but increasing numbers are now investing in compliance as privacy-related fines increase.You will be placing cookies on your users devices and if you aren’t getting their explicit and granular consent, you are almost certainly not complying with EU laws.Please consult a lawyer before implementing any suggestions in this document! Please note: we are not lawyers! Use this guidance entirely at your own risk.
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